The partnership between BMW Group Italia and Teatro alla Scala, born over 15 years ago, is renewed for the 2018/2019 season, starting on December 7th with the opera “Attila” by Giuseppe Verdi, directed by Maestro Riccardo Chailly with Davide Livermore. BMW confirms its presence as “Official Partner of the Inaugural Evening” and is preparing to celebrate a new season alongside one of the most important and prestigious theatres in the world.
“The cultural activities to which the BMW Group contributes at a global level range from classical and contemporary music to architecture and design, boasting collaborations with world-renowned artists and leading institutions. In this panorama of excellence, we are proud of the contribution of BMW Italia, which brings in dowry the activities developed with the Teatro alla Scala” declared Sergio Solero, President and CEO of the BMW Group Italia.
BMW Group Italia and the Teatro alla Scala of Milan.
BMW Italia has been partnering with the Teatro alla Scala since 2002 as “Official Supplier” and since 2005 as “Official Partner of the Inaugural Evening”. Since 2016, on the centenary of the BMW Group and its 50 years of presence in Italy, the Italian branch become “Fondatore Sostenitore” of Teatro alla Scala in Milan.
Many initiatives have been realized together over the years, for example the launch of new products, such as the last three generations of the BMW 7 Series and in 2013 of the BMW i3, the first electric car of BMW Group.
Starting from the first edition in 2014, the Italian subsidiary of the BMW Group supports the “Grandi Opere per Piccoli” project, which aims to train new generations for opera and concerts and has already brought to the Piermarini’s theatre 200,000 young listeners who were able to appreciate the great titles of the operatic repertoire reduced to temporal dimensions and adapted to child-friendly dramaturgical structures.
SpecialMente: the CSR project of BMW Italia.
BMW Italia, the Italian subsidiary of BMW AG, has developed an integrated program of corporate social responsibility called SpecialMente, whose core pillars are culture, social inclusion, intercultural dialogue, and road safety.
SpecialMente is a platform that includes many activities and shows how the theme is rooted in the corporate culture of BMW Italia: in line with the strategy of the BMW Group, but also a reference point within the universe of the group, in terms of intensity, integration and ability to act in the social fabric in which we operate.
In the cultural field, collaborations with the major Italian cultural institutions prove the company’s values and commitment in the social fabric of the country. Further details on the Corporate Social Responsibility activities of BMW Italia can be found at www.specialmente.bmw.it.
For further questions please contact:
Direttore Relazioni Istituzionali e Comunicazione
Tel: +39 02.5161.02.94
Fax: +39 02.5161.002.94
Media website: www.press.bmwgroup.com
Further information: www.bmwgroup.com/culture and www.bmwgroup.com/culture/overview
@BMWGroupCulture / #BMWGroupCulture